How to become a Market Research Analyst

How to become a Market Research Analyst Have you always wondered how companies get you to buy products you never thought you needed? Want to start the next new buying trend? You should be a Market ResearcherMarket Research Analysts collect information and study market conditions to assess the sales potential of a certain product or service. They help figure out what customers like to purchase, what they need, and why they need it, in addition to comparing the services of other competitors.Typical activities for a Market Researcher include:Meet with clients to go over the information they want to find outGathering and analyzing data and statistics and discovering patternsFormulate and oversee surveys and use their data to forecast customer habits.Writing detailed reports and presenting recommendations based on findingsIs it right for me?To succeed as a market researcher, you have to have outstanding interpersonal, writing, and communication skills, in addition to having a knack for discovering hidden patterns. Market Resear ch Analysts also always have their critical thinking and creativity caps on, so if you’re the type of person who prefers job with more black and white thinking, a career in market research might not be for you.Great market analysts:Are strong analytical thinking, with good problem solving skillsFeel in their element giving strong presentationsExcel at paying attention to the little detailsAre not afraid to express an opinionHave a genuine interest in studying our everyday habitsCareer Progression? Market Research AnalystUp to 25,000 Marketing ManagerUp to 40,000 Marketing DirectorUp to 70,000What's it really like? Market research is interesting because there’s so many different ways to go about your job, and it’s like working on a giant puzzle each day- you have be sure that you’re always keeping what the client wants to find out in mind. Sometimes it can be repetitive sorting through all of the data and findings, but its always captivating being able to find out what the next big ‘thing’ could be. Get qualifiedAlthough sometimes a specific degree is required to become a market researcher, a strong background in business marketing and/or statistics is highly recommended.